Mass Communication

Application of Course Content – Sydney Cronk

 

 

Analysis – Tera Thongdy

As mass communication plays a large role in our community and coincidentally our community partner, it was of utmost importance to ask questions in which we were most curious about. The first question we had asked was, how do you think Mass Communication has evolved throughout the years in Journalism? Do you feel that these changes are ultimately helping or destroying society as we know it? Bailey’s response to the question began by stating how technology has advanced tremendously. Although, that may be great, there are signs of societal and psychological problems due to these technological advancements. Whether it may be from the production of fake news or individual’s becoming addicted to the screen. She informs us that Yes! Magazine was created as a foundation for bringing light to societal issues that often large broadcasters hide from the public. At Yes! Magazine, they believe in writing with content that is sourced from authentic and reliable content. Yes! Magazine will not be afraid by continuously writing their brand of explanatory writing, and not shying away from the truth. Yes! Magazine as a community of power itself, shows the value of mass communication when it is used for benefits of readers knowledge. By doing so, it could perhaps change readers’ implicit biases. As Alexis McGill Johnson, director of the Perception Institute defines implicit bias as – implicit bias is our brains’ automatic processing of negative stereotypes that have become embedded in our brains over time about particular groups of people oftentimes without our conscious awareness.” Although these stereotypes have been embedded in the brain, it does not mean that an individual will have these thoughts forever. Being exposed to content that is necessary to understand, such as the effects of mass communication and social media towards your health, and where the news that we hear every day are coming from reliable sources. If we continue to warp our minds with seeing is believing, the progression of America and change for justice would simply stop. The next question we asked Bailey was, what are you trying to get readers to understand through Mass Communication? She responds by saying that Yes! Magazine’s roots come from explanatory journalism on societal issues that they wish to bring light upon. They publish stories that hope to inspire community change by informing readers of the events one may not know about. It is their hope that the content they provide to their readers will possibly change one’s perception of life, causing them to take action on creating a better world.  

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Screenshot of the email thread with Bailey Williams, Yes! Magazine

Evaluation & Synthesis

LocalNews

 

Looking for Local News? The Complete List of Local News Broadcasts on Roku [Photograph]. (2014, May 21). RokuGuide, https://www.rokuguide.com.

Amusing Ourselves to Death by Neil Postman – Jeudy Op

Mass communication is national press radio and television utilize as a mass media method of delivering messages to the general public as provided by blacks law dictionary. The whole video of mass communication is generally local news. National and international sometimes local generally cover the same amount of information as everyone else, some more or less but overall general. The chapter “Now This“ by Neil Postman in Amusing Ourselves to Death gives a interesting viewpoint that covers general mass media and mass communications. He states that during a  serious news coverage often times would be interrupted by irrelevant commercials and such to diffuse the seriousness of the event. “ this is a key element in the structure of a news program and all but it’s self feet any clean that television news is designed as a serious form of public discourse,” (p. 104). Robert McNeil mention by Neil Postman mentions this method is to given to the general public with important bits and pieces you are bite-size portions to keep one entertained and interested or longer with variations of novelty seriousness, action, and  movement.

A Different Mirror by Ronald Takaki – Tera Thongdy

The lens of mass communication can be seen in both of our course readings A Different Mirror by Ronald Takaki and Amusing Ourselves to Death by Neil Postman. To start off with A Different Mirror, Takaki addresses the issue of ‘two Americas’ after providing us President Clinton’s speech expressing the hopes for extinction of a majority race half a century from now. “The future is in our hands. The choices we make will be influenced by whether our memory of the past is the Master Narrative of American History or the narrative of  “a different mirror.” A history that leaves out minorities reinforces seperation, but an inclusive history bridges the divide” (p.435). Mass communication is the fastest way to relay information to our citizens and the world. The societal issues that we deal with could perhaps be caused by what we hear and see in the media. Being able to perceive information and what one does with that information depicts how our society will be shaped. Yes! Magazine does its best to provide content with reliable and legitimate sources. They inform their readers of the societal issues, yet at the same time use their writing as a beacon of light so that the reader is not soley focused on what went wrong, but rather what could one do to help.

 

Takaki, R. T. (2008). A different mirror: a history of multicultural America (1st rev. ed.). New York: Back Bay Books/Little, Brown, and Co.

YES! Magazine. (n.d.). Retrieved June 5, 2018, from http://www.yesmagazine.org

Postman, N. (2006). Amusing ourselves to death: public discourse in the age of show business (20th anniversary ed.). New York, N.Y., U.S.A.: Penguin Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1125742

 

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